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SS23

Key pieces from this season include our graphical montage which reflects the sim-biotic concept rendered in printed camp shirts. In our workshop, we also push ourselves to create new ways of doing batik (resist dye technique from Indonesia) by doing it with brush and paint splatter technique instead of the usual canting. The beauty of sustainable fibers can be seen on some of our linen shirtings, supplemented by beautiful handmade embroidery on the chest.

In our search for the perfect balance between humans and nature – the biotics, we look again into our biggest inspiration, nature itself, and how nature reacts to the ever-changing surrounding. We try a different approach this season by trying to mimic nature directly into some of our garments with the hope of reminiscing people’s own relationships and what nature means to them. The “Sim” here stands for simulating and simulations, where we always try to simulate all biotic and living things’ value into our garments from the start. This also serves as a reminder for us to not let all biotic things turn into just a simulation in the future.

Taking direct inspiration from how nature camouflage itself into its surrounding, rendered into clever familiar nature heavy prints. This approach takes us further back to what really defines us as a brand, by slowly bringing back the totemic patterns from our culture and its relation to nature. Ultimately rendered it in our most familiar traditional process of dyeing and batik.

This season’s pieces are what we call a closer step to sustainability for Bluesville, as we feature a range of more sustainable fabric options reflected in our garments. We use several ranges from Tencel fibers including their pure Tencel fibers, cotton-Tencel blend as well as linen-Tencel blend. All our printed shirts are using Tencel while some of the outer are using 100% pure cotton.

We are also applying more sustainable processes by infusing our well-known plant-based dyeing technique into couples of pieces this season. In particular, our indigo dye ingredients are cultivated in our farm, a step further to achieve the farm-to-wardrobe concept. We also feature recycled handwoven fabrics in our outer as well as using cutting waste to create our patchwork shirting options, ultimately reducing waste in our production lines. Lastly, we are featuring mycelium-based leather options from our friend Bells Society in our bags and accessories.