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Our story start with the word

BLUE

HISTORY /
OF BLUE

Nature Provides us With Plentiful of Blue Color

Blue is the most prominent color we can see in the nature. If we see above, the sky is blue, if we look into the horizon, the color of the sea is blue.
 
From the sea and the sky, the color blue reflects calmness and peaceness, probably the reason why the color blue left a deep influence in human civilization and culture.

The Color For Nobles and Its Influence In World Culture

Blue color once used only by the nobles, extracted from a rare mineral called Lapis Lazuli. This mineral provides base for blue colors used in ancient civilization, from the blue pillars of Babylonian Cities to the blue eye shadow used by Cleopatra.
 
The color blue can almost be find in many civilization and culture; from the Chinese blue porcelain, to Van Gogh’s Starry Nights; from Hokkusai’s Wave off Kanagawa, to the blue royal robe of Charlemagne.

Natural Blue Comes From Plants

Long before synthetic dyes were found and used, people use plants, flowers, and tree barks as their main ingredients to color their clothes. Blue dyes are particularly rare and expensive because it can only be sourced from a specific plants which grew in Asia. The Indigofera Tinctoria (and its family) is the only plant that can produce blue color naturally.
 
Firstly grown in India, and spreaded by trade allover the world, Indigofera Tinctoria imbued history and culture from ancient civilization and still being extracted until present day. Indonesia has a deep history in Indigofera Tinctoria and this remains our main inspiration until today.

of blues, there is only one real dye,

INDIGO

Indigo (Indigofera Tinctoria), is the only real plant that can produce real shade of blue and has been used for centuries ago by many civilization in the world, especially Asia to produce rich and beautiful shades of blue that cannot be replicated by synthetic dyes. Indonesia has a deep connection with indigo since centuries ago.

Java is actually one of the biggest indigo plantation back in 16th centuries, providing Dutch East Indies company with plentiful of blue dyes commodities marketed in Europe as luxury dyes. As an Indonesian brand, we are really passionate in preserving our culture through natural indigo dyeing which we apply into a relevant form of clothing.

The process of extracting indigo until it can result into shades of blue is not an instant process, lots of manual and hand process involved inside. First we need to manually farm the plant for about 3-4 months before we can actually reap the plants. Afterwards, a manual fermentation of the plants is required to extract the indigo to produce a paste form extract which is then we take to our own workshop and apply it to our clothes.

The history and spiritual relation about the color blue was what led us to exploring more about indigo, and its relations to people remains as one of our main inspirations.

There was time where people have to travel across the globe to get a certain color. There was time when color is symbol of pride and status. All civilization has find its way in producing the perfect color. In many culture, natural dye is so sacred that it’s irreplaceable with any other dye.

Bluesville continues the tradition of respecting color by extracting it directly from nature. Creating a unique character of color that cannot be replicated by man made dye. Process that takes more time and efforts to do. Process that takes passion and understanding of harmony between natural factors.

Traditional Values /Modern Interpretation

We make natural dye accessible to everybody by making it in more suitable and practical form for everyday wear. With inspiration from the world heritage of fine quality clothing, we use every aspect of our own native tradition.

From batik to traditional hand woven fabric, we continue working with our best craftsmen from many central creative and traditional textile artisans in many places of Indonesia.

In Bluesville, We respect our color.